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Website for a savings app

Client
Fictional brand (sample concept)
Industry
Financial services
Discipline
Web & Digital, Branding
Services
UX and interface design, Website development, Copywriting, Analytics setup

Overview

Sample concept: a marketing website and onboarding flow for a fictional savings app, Kijani Ledger.

Brief and objectives

Explain a group savings product clearly enough that a first-time visitor feels confident downloading the app.

  • Explain how the product works in three steps
  • Answer trust and security questions before they are asked
  • Keep pages light enough for mobile data

Creative direction

Calm greens, generous spacing and real interface screens rather than abstract illustration. Plain-language copy reviewed against the questions customers actually ask.

Three app screens: choosing a group type, a group goal, and a contribution confirmation
Website section explaining how the app works in three steps, with a list of common questions

More work

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