Rebrand and website for a construction firm
- Fictional brand (sample concept)
- Construction
- Branding, Web & Digital
- Rebranding, Signage and vehicle livery, Website design, Photography
Overview
Sample concept: a rebrand, site signage and project-led website for a fictional building contractor, Jenga Works.
Brief and objectives
Move from a word-of-mouth business to one that wins larger commercial tenders.
- An identity that looks as dependable as the work
- A website organised around completed projects
- Hoarding and vehicle designs that act as advertising
Creative direction
Safety amber with charcoal, a sturdy condensed wordmark and photography of real sites and crews.




