Identity for a speciality coffee roaster
- Fictional brand (sample concept)
- Food & beverage
- Branding
- Brand strategy, Logo and identity, Packaging design, Brand guidelines
Overview
Sample concept: brand strategy, identity and packaging for a fictional Kenyan coffee roaster, Tamu Roastery.
Brief and objectives
Position a small-batch roaster for cafés and retail shelves, and make the origin of every bean easy to read on pack.
- A mark that works stamped, printed and embroidered
- A packaging system that scales to new origins without redesign
- Guidelines the café team can follow day to day
Creative direction
Earthy terracotta and charcoal, a heavy geometric wordmark and a modular label grid where each origin gets its own colour band.
