Upepo: Identity and campaign for a coastal fragrance house
Bottled sea air.
- Fictional brand
- Fragrance
- Branding, Content & Production
- Brand identity, Bottle label design, Campaign photography direction, Launch content
Identity and campaign for a coastal fragrance house.
The challenge
Sell a scent online, where nobody can smell it, using only colour, words and light.
A perfumer is launching three scents named after times of day at the coast. The brand has to carry the feeling of each scent through a screen.
What it needed
- A system of three colourways, one per scent
- Still life photography that suggests sea air and warm stone
- Copy that describes a scent without listing notes
Creative direction
A slanted, airy italic wordmark that leans like a sail, monsoon blue with coral for dusk, and still lifes built from glass, water and stone.
The identity
Built for this concept by Brand House: wordmark, mark, colour and type, then applied to the pieces the brand would use first.
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Archivo Light Italic, slightly narrowed, so the name leans like a sail.
- Sensory
- Unhurried
- Poetic
“Bottled sea air.”
In use
Bottled sea air.
Upepo
Bottled sea air.
UpepoBottled sea air.
Campaign imagery
The direction for the shoot: the mood, light and framing the brand would commission. Shown here with Unsplash photography.