Rangi: Brand, website and social launch for a colour cosmetics line
Colour that starts with you.
- Fictional brand
- Cosmetics
- Branding, Marketing Campaigns, Web & Digital
- Brand identity, Shade naming system, Website, Social launch campaign
Brand, website and social launch for a colour cosmetics line.
The challenge
Build a make-up brand around deeper skin tones first, instead of adding shades as an afterthought.
A make-up artist is launching her own line of lip and cheek colours, designed and tested on deeper skin tones, and needs a brand that says so at first glance.
What it needed
- A loud, joyful identity that still feels premium
- A shade-finder on the site that starts from the customer, not the product
- Launch content made with and for the people who will wear it
Creative direction
Hibiscus pink and tangerine, a heavy, wide wordmark and an arch mark taken from the shape of a lip. Portraits are bright, close and full of laughter.
The identity
Built for this concept by Brand House: wordmark, mark, colour and type, then applied to the pieces the brand would use first.
nopqrstuvwxyz
0123456789
Archivo Black at its widest, as bold as the colours it names.
- Joyful
- Bold
- Inclusive
“Colour that starts with you.”
In use
Colour that starts with you.
Rangi
Colour that starts with you.
RangiColour that starts with you.
Campaign imagery
The direction for the shoot: the mood, light and framing the brand would commission. Shown here with Unsplash photography.