tembea: Brand and drop campaign for a streetwear sneaker label
Made for the long way round.
- Fictional brand
- Footwear
- Branding, Marketing Campaigns
- Brand identity, Drop campaign, Product photography direction, Social content system
Brand and drop campaign for a streetwear sneaker label.
The challenge
Launch a sneaker label with no ad budget, using a look loud enough to be shared on its own.
A young footwear label is releasing its first numbered drop online. It needs to sell out from social alone, then be recognisable on the street afterwards.
What it needed
- One colour that becomes the brand before the logo does
- A countdown and drop-day system the team can post from their phones
- Product shots that make one shoe feel like an event
Creative direction
Matatu yellow against tarmac black, a condensed, heavy lowercase wordmark that stacks like a shoebox label, and product shots that float the shoe in space. Every post uses the same yellow field, so the feed reads as one poster.
The identity
Built for this concept by Brand House: wordmark, mark, colour and type, then applied to the pieces the brand would use first.
nopqrstuvwxyz
0123456789
Archivo Condensed Black, lowercase and tight, stacked like a shoebox label.
- Loud
- Local
- Funny
“Made for the long way round.”
In use
Made for the long way round.
tembea
Made for the long way round.
tembeaMade for the long way round.
Campaign imagery
The direction for the shoot: the mood, light and framing the brand would commission. Shown here with Unsplash photography.