asili: Identity, product shoot and online shop for a shea skincare brand
Skincare that starts at the source.
- Fictional brand
- Beauty & skincare
- Branding, Content & Production, Web & Digital
- Brand identity, Packaging system, Product and lifestyle shoot, E-commerce website
Identity, product shoot and online shop for a shea skincare brand.
The challenge
Show that skincare made from local shea can sit on the same shelf as imported luxury.
A skincare maker with a loyal word-of-mouth following wants a brand and a shop that justify a premium price, and photography that shows real skin.
What it needed
- Packaging that reads as calm and clinical at arm's length
- Product stills and short clips for the shop, ads and social
- A shop built around routines, not just a product grid
Creative direction
Soft shea cream and baobab brown, a calm lowercase wordmark and a single droplet mark. Photography is close and honest: real skin, natural light, product in hand.
The identity
Built for this concept by Brand House: wordmark, mark, colour and type, then applied to the pieces the brand would use first.
nopqrstuvwxyz
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Archivo at a regular weight, lowercase, so the name feels spoken rather than shouted.
- Calm
- Honest
- Expert
“Skincare that starts at the source.”
In use
Skincare that starts at the source.
asili
Skincare that starts at the source.
asiliSkincare that starts at the source.
Campaign imagery
The direction for the shoot: the mood, light and framing the brand would commission. Shown here with Unsplash photography.
