Kilele: Identity and packaging for a highland coffee roaster
Grown high. Roasted close.
- Fictional brand
- Food & beverage
- Branding
- Brand strategy, Logo and identity, Packaging design, Brand guidelines
Identity and packaging for a highland coffee roaster.
The challenge
Give a small roaster a pack that tells the story of the farm in the two seconds a shopper looks at it.
A roaster buying from highland farms wants a brand that holds its own on café counters and supermarket shelves, with a pack system that grows with each new origin.
What it needed
- A mark that works stamped, printed and embroidered
- A label grid that takes a new origin without a redesign
- Guidelines the café team can follow day to day
Creative direction
A summit mark built from a single stroke, a strong wide wordmark and summit red against highland mist. Kraft pouches stay honest and plain; one bold label carries the brand.
The identity
Built for this concept by Brand House: wordmark, mark, colour and type, then applied to the pieces the brand would use first.
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Archivo Extra Bold at a wide setting, sturdy enough to stamp onto kraft paper.
- Proud
- Plain-spoken
- Generous
“Grown high. Roasted close.”
In use
Grown high. Roasted close.
Kilele
Grown high. Roasted close.
KileleGrown high. Roasted close.
Campaign imagery
The direction for the shoot: the mood, light and framing the brand would commission. Shown here with Unsplash photography.
