Social campaign for a sneaker drop
- Fictional brand (sample concept)
- Retail & fashion
- Marketing Campaigns, Film & Production
- Campaign concept, Short-form video, Content calendar, Paid social
Overview
Sample concept: a four-week teaser and launch campaign for a fictional streetwear label, Mtaa Kicks.
Brief and objectives
Build anticipation for a limited release and sell through the first batch online.
- A teaser-to-launch content arc across Instagram and TikTok
- Creator-led reels shot in a single production day
- Retargeting for people who engaged with the teasers
Creative direction
Bold orange and blue, fast cuts set to local producers' beats, and a countdown motif that carries from posts to the product page.
