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Launch film for an electric motorbike

Client
Fictional brand (sample concept)
Industry
Mobility
Discipline
Film & Production, Marketing Campaigns
Services
Creative direction, Commercial production, Social cut-downs, Paid social

Overview

Sample concept: a 60-second launch film and social rollout for a fictional electric motorbike brand, Mlima Motors.

Brief and objectives

Introduce an electric motorbike to boda boda riders and fleet owners who are sceptical about range, charging and running costs.

  • Answer the three biggest objections inside the first 30 seconds
  • Produce one hero film plus vertical cut-downs from a single shoot
  • Give the sales team clips they can share on WhatsApp

Creative direction

Shot from dawn to dusk across one rider's working day, with on-screen counters showing distance and cost per kilometre. Warm, natural light and real streets rather than a studio.

Six-frame storyboard for a 60-second launch film, from dawn departure to a dusk end card
Three vertical social cut-downs of the launch film for reels, stories and TikTok

More work

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